Frequently Asked Questions

What are the benefits of barter?
Would you rather pay for a $200 advertisement with cash, or instead use your goods and services to pay? Based upon a profit margin of 50%, using your goods and services to pay through Business Network Inc., would only cost you $100 for the $200 advertisement. You just paid half price. You increased your purchasing power by 100%.

Why use Business Network, instead of simply trading one-on-one?
Business Network allows you to leverage your trading power over a broad array of goods and services. For a one-on-one trade to take place, both buyer and seller must need exactly what the other offers. For example, maybe the Radio Station doesn't need or want your pizzas. So how can you exchange pizzas for radio commercials to grow your business?

What would you like to know?
One-to-one trade also limits the amount you can trade with each other, based upon the quantities of goods or services you can purchase directly. Radio air time is valued at about 20 pizzas per minute. So even if the radio station was willing to take your pizzas, how many commercials can they trade?

Through BNI, you can sell hundreds of pizzas throughout our network. We convert the value of those pizzas into Barter Dollars that you can then spend on radio advertising to grow your business. Or you can buy printing or supplies or a much-needed vacation for you and your family.

When you join  BNI you are assigned a personal broker. This person is responsible for helping you sell your good and services across the network and helping you source and purchase the goods and services you want and need. Plus your broker will manage these trades to ensure fair value received and given. We manage the whole process so you have time to focus on your business.

How will bartering through Business Network help grow my business?
Sales is often the hardest part of any business success. What if you could tap into a source of new customers? Even better, these new customers are already SOLD when they walk through your door, or call you on the phone. Business Network is a source of new, incremental business. It's like having a commission-only salesperson.

In turn, as shown in the advertising example in the first question, there are a great many goods and services available in our network to help you grow your cash business. Need advertising, a web site, flyers, postcards, signs? Pay for them using your own goods and services (thereby discounting by your cost-of-goods) and watch your business grow.

Oh, and each of those new Business Network barter customers are potential referral sources. Serve them well and they'll tell their business acquaintances, neighbors and friends; none of whom may be in the network and therefore will pay you cash.

Are there tax advantages to bartering?
Tax-wise, barter income and cash income are treated exactly the same. There are no tax advantages - nor tax disadvantages - when bartering. Business Network Inc., will provide your business with a 1099B at the end of the year for all the sales you generated through our network. Similar to the cash world, any business expenses incurred through barter should be tax deductible. Consult your tax advisor for details on your particular tax situation.

How shall I price my goods and services?
Pricing to barter customers should be the same as to cash customers. A barter dollar equals a cash dollar. When you go to spend your trade dollars, you will want the same fair treatment. Trade dollars are just another form of payment.

What is the cost to become a member of Business Network?
There is a one-time, nominal, membership fee which is used to set-up your account. Transaction and monthly fees cover accounting, marketing costs, as well as promoting your business. Your fees also enable you to receive newsletters, trade shows and other networking and sales opportunities. Speak to our sales manager for more details. Or visit our Join Us page for membership details, an application and a great "Internet only" offer.

BUSINESS NETWORK INCORPORATED CONNECTICUT
95 High Street, Milford, CT 06460
203-647-0251
Fax: 203-306-3200
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